Pattern

Images and media

Only images that carry information, served small and sharp, with their size reserved so nothing moves.

01

Rules

What
Real screens, covers, diagrams. No stock photos, no decorative headers.
Format
<picture> with AVIF first and WebP as fallback, in two or three widths with srcset and sizes.
Size
width and height on every image, so the layout is reserved before it loads.
Loading
loading="lazy" below the first screen; fetchpriority="high" only on the page’s largest image (the book cover, the hero devices).
Dark mode
Photos dim to 88% (--photo).
Devices
Exports that carry their own frame (App page blocks); the watch uses .screen-watch.
Film
<video controls preload="none" playsinline> with a poster, its size, and aria-describedby pointing at a text description. Never autoplays.
Alt text
What the image shows, in a sentence; empty only for pure decoration.
Caching
Images are cached for 7 days: a replaced image gets a new file name.